Local SEO · GBP Optimisation · Setup + Ongoing Options Available
Get Found by Local Customers Searching for Exactly What You Offer
When someone in your area searches for a business like yours on Google, the results they see first are not websites — they are Google Business Profiles. The map pack, as it is known, sits above every organic result and captures the majority of local clicks. If your profile is missing, incomplete, or poorly optimised, you are handing those customers directly to your competitors every single day.
A properly built and optimised Google Business Profile is one of the highest-return investments a local business can make. It costs nothing to have — but it takes real expertise to do correctly. That is exactly what we deliver.
What We Do
- Claim and verify your Google Business Profile if not already done, or audit and correct your existing profile
- Complete every field in your profile — business name, categories, description, hours, website, phone, attributes, and service areas — with local SEO best practices applied throughout
- Select and refine your primary and secondary categories, which are among the most significant local ranking factors
- Write an optimised business description that incorporates your key services and location signals naturally
- Upload a professional set of photos and videos structured to the types Google prioritises — exterior, interior, team, products, and work samples
- Add your full services and products list with keyword-rich descriptions
- Set up and populate the Q&A section with the most common questions your customers ask
- Create your first set of Google Posts to signal activity and relevance to Google’s algorithm
- Configure review request and response guidance so you know exactly how to grow and manage your review count
- Set up tracking so you can see calls, direction requests, and website clicks directly attributed to your profile
Why Your GBP Ranking Matters More Than Your Website for Local Search
For searches with local intent — “plumber near me”, “best café in [city]”, “accountant [suburb]” — Google shows Business Profiles before it shows websites. A customer who finds you in the map pack can call you, get directions, read your reviews, and see your photos without ever visiting your website. Your Google Business Profile is often the first and only impression you make on a local customer.
Beyond first impressions, review count and recency, profile completeness, and posting frequency are all ranking signals that determine whether you appear in the top three results — the positions that capture almost all the clicks. A neglected or incomplete profile is actively dragging your local ranking down, regardless of how good your website is.
Who This Is For
This service is built for any business that serves customers in a specific geographic area — local tradespeople, restaurants, retail shops, medical and wellness practices, professional services, fitness businesses, and more. If customers can walk into your business or you travel to serve them locally, a fully optimised Google Business Profile is not optional — it is essential.
Book Your GBP Optimisation →
Let us know whether you already have a profile or need one set up from scratch, and we will confirm everything from there.