Paid Social Advertising · Meta Ads Setup · Targeting Nearby Households
Reach the Right Local Customers on Facebook and Instagram: Before They Search for You
Most local businesses wait for customers to find them. The businesses that grow fastest do the opposite; they put themselves in front of the right people before those people even realise they need what is being offered. Facebook and Instagram advertising is the most powerful and cost-accessible tool available for doing exactly this, allowing you to target households by location, age, interests, and behaviour with a level of precision that no other advertising medium can match.
The problem is that Meta’s advertising ecosystem is genuinely complex. Business Manager, ad accounts, pages, pixels, audiences, campaign objectives, creative formats done incorrectly, it is easy to spend money and see nothing. Done correctly, it becomes a reliable, scalable channel for new customer acquisition. We set the whole system up properly from the start, so your ad spend goes where it should.
What We Set Up For You
- Meta Business Manager has configured your Facebook Page, Instagram account, ad account, and custom domain, all connected and verified
- Facebook Pixel is installed on your website and tested to confirm it is firing accurately on the right events, page views, contact form submissions, and key actions
- Custom audiences built from your website visitors, existing customer list, and lookalike profiles based on your best customers
- Geographic targeting configured to reach households within your service radius by city, suburb, postcode, or radius from a point
- Creative assets produced for your first campaign: static graphics, a carousel format showing your services or offers, and a short-form video brief if applicable
- Ad copy written for each creative headline, primary text, and call-to-action optimised for the campaign objective
- Campaign structure set up in line with Meta’s recommended architecture for local service businesses
- Retargeting campaign configured to re-engage people who visited your website but did not contact you
- A handover brief explaining what has been built, how to monitor performance, and what to watch for in the first 30 days
What We Are Selling and What We Are Not
This service delivers a professionally built advertising infrastructure and your first campaign, not a guaranteed number of leads or a monthly management arrangement. Ad performance depends on your budget, your offer, your market, and factors like seasonality and competition that no one can fully control. What we guarantee is that the technical setup is done correctly, the targeting is logical, and the creative gives your campaign the best possible chance of performing.
For clients who want ongoing monthly ad management — monitoring results, adjusting audiences, testing new creatives, and scaling what works — we offer a separate monthly retainer. Ask us about this when you book.
Who This Is For
This service is right for local businesses that have a clear offer, a working website or landing page, and a monthly ad budget of at least $300 to put behind campaigns after setup. It is equally suited to businesses starting from zero with no existing Meta presence and those who have tried boosting posts with disappointing results and want a proper professional setup instead.
Book Your Ads Setup →
Let us know whether you have an existing Meta Business Manager or are starting fresh, and what your target service area and monthly ad budget look like.